Here the cause is likely wrong title or category. If your ad is not getting many views, it usually means that you've either placed your ad in completely the wrong category so the potential customers browsing that category have no interest in your ad, or you have a poorly written ad title.

Titles are the most important part of your ad as that is what people see and click on when they're browsing a category, and our search system searches your title when somebody runs a search so the title needs to be accurate and contain words that people are likely to search for to find what you're offering.

If your ad title is not attractive to the people browsing ads in the category in which you placed it, they simply won't click on it to read your description, just the same as they wouldn't if they were skimming through ads in a newspaper or anywhere else as they're only going to read your ad if the title catches their attention and makes them want to read more.

Examples of bad titles:
Lucky1
FOR SALE
Dalmatian female
MAKE $1 MILLION IN ONLY 7 DAYS!!!!

Examples of good titles from the above examples:
Yellow Labrador puppy for sale
1981 Ford Falcon for sale
Charcoal female Dalmatian puppy for sale
Make extra money stuffing envelopes from home

Grammar, spelling and punctuation are very important in all aspects of your ad, and you should be careful not to write in all capital letters as it looks 'spammy', unprofessional, and can be very hard for people to read.

You should also avoid outrageous claims such as "MAKE $1 MILLION IN ONLY 7 DAYS" and stick to the facts and write an honest and realistic ad.